More than 3 million people in the United States on OkCupid said they are registered to vote — 84% of all respondents — and that voting is a big turn-on for them. In 2024, registered voters on OkCupid are getting 15% more Likes and 12% more Matches than those who aren’t. They also have 18% more conversations. And singles who are planning to vote in the upcoming presidential election (77% of Millennials, 64% of Gen Z) are also getting 17% more Likes.
Despite people being passionate about their personal views, they’re still open to healthy debates and discussions with romantic partners. About 7 in 10 (69%) OkCupid respondents do not think it’s a deal breaker if their date is voting for a different candidate than they are in the 2024 presidential election. And 61% of singles could date someone who ‘s voting for the opposing candidate, with Gen Z (64%) being more open than Millennials (58%) and Gen X (62%).
More than 7 in 10 (73%) daters on OkCupid plan to vote for the same party that they did in the last presidential election — but it depends on where you sit on the political spectrum. When asked, 92% of liberals, 86% of conservatives and 69% of moderates said they plan to vote for the same party they did in the last presidential election. Conservatives were 75% more likely to be voting for a different party in this election than they did in the last one compared to liberals, and moderates were the most likely to be voting for a different party.
There’s been unease over the election, but a woman entering the race is calming nerves. In early-to-mid July 2024, 60% of OkCupid respondents expressed concern about the upcoming presidential election. That percentage dropped to 51% within 24 hours of Vice President Kamala Harris announcing her run for president. During that same timeframe, the percentage of women concerned about the election dropped from 66% to 48% — and concerned men went from 54% to 49%, while worried nonbinary daters went from 94% to 88%.
